Main Activities


• Support in Commercial Strategy Definition 


• Identify Customer Potential


• Generate sustainable Sales & Relationships


• Sales Process Leadership 


• Key Account Management both Home and Abroad


• Interim Sales Management Positions



I look forward to being of value to you! 




To reposition sales as a strategic business discipline to serve prospective parties and customers and to generate long term sustainable revenue streams.



To support growth oriented companies in achieving their sales goals by systematically building up and reaching out to the defined target customers.



Leadership, Global Business Development, Global Key Account Management, Sales Management, Professionalism. 



• British-Swiss national – native English and (Swiss) German speaker

• Executive MBA Strathclyde

• 25+ years sales experience

• Experience in strategic selling models – direct / indirect / hybrid (Account Based Marketing)

• Goal-oriented in hunting for new customers and business, as well as harvesting and tendering to existing customer base – both home and abroad

• Multidisciplinary sales team leadership 

• Knowhow in identifying, pursuing, and qualifying new, large global and complex business opportunities

• Deep relationship building skills – both internal and external 

• Knowhow in crafting deal winning management summary and cover letters in English and / or German

• Translations German – English


Career Path

Global blue chip companies:


• Compaq


• SUN Microsystems (Oracle)




Why should Sales be again viewed as a strategic discipline?

The newest and most innovative solution is worthless without paying customers. Many companies assume that their brand new solution is the most challenging part of the total value generating process. The “uniqueness” of the new offering is sufficient that it sells “by itself”. This is not the case. Companies have to build new markets, find their target customers and explain what they do, what they have to offer and most importantly why. This raises the following questions:


• Where are our markets?

• Who are our “ideal” target customers?

• How do we reach these target customers?

• How do we win these target customers?


What does reality look like?

The sales discipline is mostly considered an afterthought leading to lacklustre sales performance and results. The internet as a communication vehicle is not enough. Companies also appear to be struggling with a lack of sales and marketing capacities. Sales pipelines are not properly reviewed. Sales staff do not know the gap between their sales targets and the current weighted pipeline. Operational frenzy breaks out upon receipt of RFIs or RFPs. Who will participate in relevant industry-specific tradeshows? Short term unavailability of key staff ... The list goes on and on…


Conclusion: a comprehensive sales strategy coupled with tight sales leadership and management is needed to be able to compete in today’s globalised world. 


Why collaborate with LutzSales Ltd?

LutzSales Ltd identifies new customer potential, generates sustainable sales, and relationships. 


In alignment with your corporate strategy, LutzSales Ltd supports you in addressing amongst others:  


• Support in Commercial Strategy Definition 

• Target Customer Selection – both at home and abroad – to be pro-actively approached in the next 6 to 36 months in order to generate sustainable revenues 

• Crafting precise Company Positioning and Customer Value Proposition messages 

• Sales Process Leadership in projects from customer identification to close including active Pipeline Management, Influencer identification, engagement and involvement (Multilevel Selling)

• Key Account Management 

• Interim Sales Management Positions 


What does all this mean to you?

• Accountability for systematically building up and reaching out to the defined target customers

• Image improvements by clearly articulating the company’s positioning. Target customers fully understand the company’s standing and the unique value add generated

• Calculable Investments – no additional headcount recruitment and therefore less staff costs

• Sales as a Service – at your service! High success probability thanks to professionalism, leadership, and experience


Choosing a partner means relying on trusting achieved accomplishments and fairness. YOUR partner is LutzSales Ltd. And, we strictly adhere and commit to mutual agreements made. Please contact us!